(Audio) A Little Bit More About: First Choice
Take a listen to the thinking behind repositioning First Choice POS, connecting its expanding software offerings, and making its value clear to a broader market. It’s a general stream of consciousness, hope it makes some sense.
A little bit of what’s covered:
Why First Choice needed a repositioning
How to merge completely different offerings and audiences under one umbrella
Branding = Choices
The new positioning
