Your products and services don’t sell themselves.
The right narrative does.
I help B2B companies figure out what makes them worth choosing, then turn that narrative into the marketing materials they need to sell it.
What I do
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Clarify what your company believes, the decisions you make that result in your uniqueness and why the right customer should choose you. The result is a practical, implementable strategic narrative.
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Websites, brochures, sales decks, campaigns, scripts, and other materials built from a clear strategic foundation.
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Embedded senior strategy and copy support for companies or agencies with continuing needs. Useful for ongoing work
Recent Work
Kerekes had built two very different sides of its business: a high-touch professional equipment company and a large ecommerce brand operating under BakeDeco. Developed the brand architecture and messaging needed to connect them, bringing Kerekes’ 65+ years of expertise and credibility to BakeDeco without sacrificing the convenience and accessibility that made it successful.
Client
Kerekes/BakeDeco
Commissioned By:
Ptex Group
Project Type
Brand Architecture, Brand Narrative
Repositioned First Choice from a POS provider into a retail operations software company, then translated that strategy into its website and sales materials. The new messaging gives its POS, showroom ERP and merchant-services offerings one cohesive narrative, while making the company’s broader value easier to understand.
Client
First Choice POS
Commissioned By:
Ptex Group
Project Type
Brand Architecture, Brand Narrative
Copy/paste doesn't exist in the mind or anything Shlomo creates! Shlomo goes beyond the surface and, with his thoughtful insight, assists proprietors, creative teams and creative directors form original strategies, programs and communication that are effective and engaging. Shlomo’s unique approach is to keep you realistic in your goals as well as deliver creative and relatable messaging, ultimately connecting with the target audience.
— Hilly Hill
Chief Brand Officer, Marquis HealthcareShlomo is an extraordinary copywriter and is awesome to work with. I had the pleasure to collaborate with Shlomo on many marketing automation projects and he always brings clear insight to complex scenarios. He will never take a cookie-cutter approach to produce copy, he’ll dive into the details, ask the right questions until there is a clear understanding of what needs to be communicated. Highly recommended!
— Nathan Weill
Founder Flow.DigitalBrilliant. I believe this word can sum it up. Shlomo is extremely thorough and a genius of a writer. Ethical + great character. Relentless in his pursuit to excellency. My only regret in writing this recommendation would be that Shlomo didn’t help me fix it up. Anyone would be lucky to have Shlomo lead or contribute to their business.
— Motty Landau
Founder, Heart.Works