Your products and services don’t sell themselves.
The right narrative does.
I help B2B companies figure out what makes them worth choosing, then turn that narrative into the marketing materials they need to sell it.
What I do
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Clarify what your company believes, the decisions you make that result in your uniqueness and why the right customer should choose you. The result is a practical, implementable strategic narrative.
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Websites, brochures, sales decks, campaigns, scripts, and other materials built from a clear strategic foundation.
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Embedded senior strategy and copy support for companies or agencies with continuing needs. Useful for ongoing work
Recent Work
Kerekes had built two very different sides of its business: a high-touch professional equipment company and a large ecommerce brand operating under BakeDeco. Developed the brand architecture and messaging needed to connect them, bringing Kerekes’ 65+ years of expertise and credibility to BakeDeco without sacrificing the convenience and accessibility that made it successful.
Client
Kerekes/BakeDeco
Commissioned By:
Ptex Group
Project Type
Brand Architecture, Brand Narrative, Marketing
Repositioned First Choice from a POS provider into a retail operations software company, then translated that strategy into its website and sales materials. The new messaging gives its POS, showroom ERP and merchant-services offerings one cohesive narrative, while making the company’s broader value easier to understand.
Client
First Choice POS
Commissioned By:
Ptex Group
Project Type
Brand Architecture, Brand Narrative, Marketing
Marquis had built one of senior care’s most sophisticated organizations, spanning skilled nursing, specialty care, senior living and employee initiatives. But without a cohesive brand story, each new program or campaign had to be explained and marketed from scratch. Developed a unified brand narrative that gave Marquis a repeatable foundation for launching programs, marketing communities, attracting employees and engaging referral partners.
Client
Marquis Healthcare
Commissioned By:
Ptex Group
Project Type
Brand Architecture, Brand Narrative, Marketing
Emunet is a groundbreaking internet filter currently in beta. Developed its brand narrative, then brought it to life across various marketing materials, including website, advertising, PR, brochures, events and partner literature.
Client
Emunet
Commissioned By:
Ptex Group
Project Type
Brand Narrative, Marketing
Shlomo goes beyond the surface and, with his thoughtful insight, helps proprietors, creative teams and creative directors form original strategies, programs and communication that are effective and engaging. Shlomo’s unique approach is to keep you realistic in your goals as well as deliver creative and relatable messaging, ultimately connecting with the target audience.
— Hilly Hill
Chief Brand Officer
Marquis HealthcareShlomo is an extraordinary copywriter and is awesome to work with. I had the pleasure to collaborate with Shlomo on many marketing projects and he always brings clear insight to complex scenarios. Highly recommended!
— Nathan Weill
Founder
Flow.DigitalBrilliant. I believe this word can sum it up. Shlomo is extremely thorough and a genius of a writer. Ethical + great character. Anyone would be lucky to have Shlomo lead or contribute to their business.
— Motty Landau
Founder
Heart.Works