Forget words like “brand purpose” and “USP”. Here’s how you determine what makes your brand different.

Sure we may not brand cows anymore, but branding nowadays ain’t much different.

Stop telling your customer they have problems, because your brand doesn’t offer solutions.

In branding and life, the difference between smart and stupid comes down to one thing.

What to do when a client asks you if branding matters.

When it comes to taglines, should you just do it?