The One Fool-Proof Way To Know What Makes Your Brand Unique

When building a brand, conducting a rebrand, or trying to tweak your messaging it’s critical to answer the question “Who are you?”

A well-founded question, sure, but one I’d say roughly 99.9% of businesses are ill-equipped to answer definitively. 

Most have never given the question a moment of thought and many lack the time or resources to adequately answer that question.

Instead, the more efficient way to discover your brand’s distinction is by answering the far easier and more revealing question: 

Who are you NOT?

Well we are definitely NOT the loud type. Or the rebellious type. Or the old-fashioned type.

We definitely DON’T want to be the cheap option. 

We definitely DON’T want to compete on price.

And so on and so forth.

(Btw, this works for freelancers, employees, and pretty much anyone looking to define who they are.)

To summarize: Want to know what makes you different from the numerous other options and competitors? Reverse-engineer the process and write down who you’re not.