What is a Workshop-Based Approach?

Simply put: More collaboration, less confusion.

Typical branding projects are too inefficient and confusing:

Typical Branding Project:

  • Project Kickoff

  • {Crickets}

  • Presentation

Which leads to:

  • Confusion regarding deliverables

  • Clients confused as to the actual value they received

  • CEOs and other execs going MIA till presentation time then coming back with 1000 edits

  • Client having zero clue how or where to implement the updated brand

At The Shadow Creatives, we utilize a Workshop-Based Approach, which helps remove the inefficiencies and mystery surrounding branding projects with hands-on, collaborative workshops at each stage of the project.

Workshop-Based Approach

  • Workshop 1: Brand Narrative Audit (~90 minutes)

  • Workshop 2: Brand Narrative + Messaging (~90 minutes)

  • Workshop 3 (if nec): Organizational Foundations (~60 minutes)

  • Brand Deck

The result?

  • More collaboration, less crickets

  • More ownership, less project delays

  • More tangible insights, less fluff

  • More efficiency, less project lag

  • More value received, less disappointment

More than anything else, brands walk away with a much better idea of how their narrative affects the specific goals they want to achieve, whether that's revenue, product, or personnel-related.