Yout brand is either Just Another Option or The Obvious Choice

To potential customers, your business is one of two things:

Just Another Option or The Obvious Choice.

From what I've seen, every Obvious Choice brand is built on 3.5 things:

1. Clarity

2. A unique narrative

3. Core messaging

3.5. Unique point of view content

Clarity is built on:

- Understanding the customer context. What triggered them to check you out?
- Understanding why what you're offering is critical at this point in time
- Understanding the customer's enemy

Unique Narratives are built on:
- Understanding the customer's Status Quo Narrative
- Letting the customer know what happens if they do nothing
- Giving the customer a peek at the Promised Land
- Hitting the real benefits, not surface-layer or table stakes benefits

Core Messaging is built on:
- What do others in your industry do that you personally find unacceptable?
- How do you deliver your solution (not what you deliver)
- Are others saying the same thing?

Unique point of view content is kinda exactly what it sounds like.