“We save you time and money” and other stupid non-selling points

"At XYZ Supermarket, we save people valuable time and money by selling food so they don't have to grow their own."

"At XYZ Company, we save owners and managers valuable time and money by (insert service) so they don't have to. "

One of these messages is considered crazy. The other can be found on 99.99% of B2B brand websites and marketing collateral.

"We provide this service and that saves you time and money." I mean geez, no sh*t Sherlock. Isn't that what literally everyone in your field does?

"We save you time and money."

"We emphasize quality."

"We value our customers."

These are the words of brands that are Just Another Option.

Here's the good news: 99.99% of brands are quite content with being Just Another Option. Content with sounding like everyone else, competing for the same clients as everyone else, and charging the same price as everyone else.

And leaving money on the table, like everyone else.

That leaves a wide open space for companies who want to take the time to clarify and communicate what makes them unique. Who don't want to be Just Another Option offering commodities and competing on price.

Brands who do more than communicate that they save people time and money, but *how* they save people time and money. And *why* what they offer is critical for any business to thrive in today's economy.

In other words, brands who want to be The Obvious Choice.

If your goal is to be Just Another Option, that's cool.

If your goal is to be The Obvious Choice for customers, employees, partners, etc. then click right here